| Course Name | Distribution Channels Management |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| LOG 519 | Fall/Spring | 3 | 0 | 3 | 7.5 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Service Course | |||||
| Course Level | Second Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionCase StudyLecturing / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | Aim of the course is to teach the structure, management, design and partners of the distribution channels within a logistics and suppy chain management perspective. |
| Learning Outcomes | The students who succeeded in this course;
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| Course Description | This course examines the strategic issues regarding distribution channels management. Emphasis will be on distribution channels management (its structure,design, the benefit it provides for supply chain management,the strategic decisions of distribution channels management, the conflict and power issues in the channels, etc.) within a logistics and supply chain management perspective. Furthermore, besides the main players in distribution channels, wholesalers and retailers, the roles of other important players will be examined. |
| Related Sustainable Development Goals | |
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| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Syllabus & Introduction | |
| 2 | The Structure and Characteristics of Distribution Channels | Marketing channels : a management view,Bert Rosenbloom; Thomson South-Western, Australia : South Western Cengage Learning, 2013. Chapter 1-Marketing channel systems |
| 3 | Establishing Marketing Channel Strategy | Marketing channels : a management view,Bert Rosenbloom; Thomson South-Western, Australia : South Western Cengage Learning, 2013. Chapter 5-Strategy in marketing channels |
| 4 | Distribution Network Design Decision Steps | Marketing channels : a management view,Bert Rosenbloom; Thomson South-Western, Australia : South Western Cengage Learning, 2013. Chapter 6-Designing marketing channels |
| 5 | Discussion- Application 1 | |
| 6 | Segmentation, Targeting and Positioning for Marketing Channels | Marketing channels : a management view,Bert Rosenbloom; Thomson South-Western, Australia : South Western Cengage Learning, 2013. Chapter 4 Behavioural processes in marketing channels |
| 7 | Discussion-Application 2 | |
| 8 | Marketing Channel Theories | Related articles |
| 9 | Channel Power & Conflict Management | Marketing channels : a management view,Bert Rosenbloom; Thomson South-Western, Australia : South Western Cengage Learning, 2013. Chapter 4 Behavioural processes in marketing channels |
| 10 | Channel Power & Conflict Management con’t | Marketing channels : a management view,Bert Rosenbloom; Thomson South-Western, Australia : South Western Cengage Learning, 2013. Chapter 4 Behavioural processes in marketing channels |
| 11 | Discussion-Application 3 | |
| 12 | New Trends in Distribution Channels and Digital Era | Marketing channels : a management view,Bert Rosenbloom; Thomson South-Western, Australia : South Western Cengage Learning, 2013. Chapter 15 Electronic marketing channels |
| 13 | Discussion-Application 4 | |
| 14 | Presentations | |
| 15 | Review of the Semester | |
| 16 | Review of the Semester |
| Course Notes/Textbooks |
Marketing channels : a management view,Bert Rosenbloom; Thomson South-Western, Australia : South Western Cengage Learning, 2013.
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| Suggested Readings/Materials | The Handbook of Logistics and Distribution Management. 4th Edition. 2010, Edited by Alan Rushton, Phil Croucher and Peter Baker. Kogan Page, London/UK and Philadelphia/USA |
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 40 |
| Presentation / Jury | 1 | 30 |
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | 1 | 30 |
| Total |
| Weighting of Semester Activities on the Final Grade | 2 | 70 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 30 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 15 | 3 | 45 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 4 | 20 | |
| Presentation / Jury | 1 | 20 | |
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | |||
| Final Exams | 1 | 20 | |
| Total | 213 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
